Healthcare professionals at work in a clinic

MDM: Turning Healthcare Engagement into Meaningful Rewards

Industries: Embedded Fintech
Markets: Europe
Team Size: 4 members
Cooperation: Aug 2017 — Feb 2020

Connecting healthcare professionals through one digital environment

MDM is a digital platform connecting doctors, healthcare professionals, and medical representatives. It brings professional communication, educational content, tasks, visit scheduling, and other everyday workflows into one environment. Today, more than 40,000 doctors and healthcare professionals rely on MDM. The platform processes over 500,000 daily notifications and has facilitated more than 4.7 million educational tests, creating an active ecosystem where engagement can be directly connected with rewards.

MDM mobile app used by healthcare professionals

Features

Embedded rewards for healthcare engagement

Finamp modules add a financial layer to MDM, turning professional activities into rewards that users can accumulate, manage, convert, and redeem.

Closed-Loop Wallet

Collect and manage rewards within the MDM ecosystem

Activity Rewards

Earn points for completing tasks and platform activities

Cashback

Receive internal cashback based on configured reward mechanics

Card Payouts

Convert accumulated rewards into payouts to bank cards

Loyalty Conversion

Exchange rewards for points across external loyalty programs

Marketplace

Use accumulated points to order products inside MDM

Challenge

Turning user engagement into real value

MDM already connected thousands of healthcare professionals through educational content, tasks, notifications, and professional activities. The next challenge was to introduce a flexible reward system without turning the platform into a traditional financial product.

The embedded fintech layer needed to work naturally within the existing MDM experience while supporting different reward and redemption scenarios.

The key requirements were:

Reward users for completing tasks and platform activities
Accumulate rewards within a closed-loop environment
Support points and internal cashback mechanics
Provide multiple ways to redeem accumulated value
Integrate financial functionality without changing the core user experience

The goal was to make rewards a natural part of everyday engagement rather than a separate financial service.

Solution

Embedded fintech built directly into MDM

Finamp provided the embedded fintech layer using modules of the Finamp Fintech Platform, including a closed-loop wallet and loyalty infrastructure.

The solution connects user activity with configurable reward mechanics. Points and cashback can be automatically credited to the user’s internal wallet and then used through several redemption scenarios.

The solution included:

Closed-loop wallets for storing accumulated rewards
Configurable points and cashback calculation mechanics
Automated rewards triggered by user activities
Reward payouts directly to bank cards
Conversion into points of external loyalty programs
Product purchases using points inside the platform

This approach allowed MDM to add financial value to user engagement without requiring users to leave the existing healthcare ecosystem.

Result

Embedded fintech supporting a large healthcare community

Finamp’s embedded modules became part of a healthcare platform used by more than 40,000 doctors and healthcare professionals. The loyalty and wallet layer complements MDM’s core engagement mechanics by connecting user activity with tangible rewards and flexible redemption options. The broader platform operates at significant scale, processing more than 500,000 notifications every day and supporting over 4.7 million completed educational tests.