BOP: Funding Beauty, Not Financing It — A New Way to Access Treatments

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Industries
Beauty, Fintech
Markets
Europe, Latin America
Team Size
7 members
Cooperation
Aug 2025 — Oct 2025

A cross-border fintech connecting Western and Eastern financial systems

BOP operates in the beauty-commerce and BNPL space, serving shoppers and clinics that need reliable financial operations across regions. The product was designed as a unified ecosystem rather than a set of separate tools, enabling seamless management of funds across multiple currencies and markets.

Its core value lies in combining multiple financial capabilities into one environment — eliminating fragmentation and improving control.

BOP — You redeemed BOP
Features

A complete financial system, not just a wallet

Marketplace, wallet and savings logic designed as one system.
Here is how far each piece got before the pause

Beauty Wallet app — procedures list
Built

Beauty Wallet

Manage funds dedicated to your beauty goals

Built

Fund Your Procedure

Built-in FX directly inside the wallet experience

Crowdfunding progress ring
Built

Marketplace

Built-in FX directly inside the wallet experience

Beauty marketplace cards
Not reached

Virtual Cards

Card management and transaction tracking

Virtual card balance
Partly built

BOP Boosts & Roundups

Built-in FX directly inside the wallet experience

BOP boosts phone
Partly built

Clinic App

Card management and transaction tracking

Clinic app navigation
Challenge

From fragmented payments to a controlled financial system

BOP app — beauty commerce home screen

Cross-border payments often rely on disconnected systems, leading to unclear transaction states, unpredictable FX handling, and limited operational visibility.

For BOP, this created three critical problems:

  • Users could not clearly understand where their money was
  • Support teams lacked tools to explain transaction states
  • The business needed stronger control to meet compliance requirements

The challenge was to transform a fragmented experience into a single, structured financial system.

Solution

A unified architecture built on Finamp’s digital wallet platform

BOP app — procedure crowdfunding screen

Finamp enabled BOP to build its product around a central wallet infrastructure, where all financial operations are connected and consistent.

Instead of stitching together multiple providers, the solution introduced:

  • A single transaction lifecycle across all operations
  • Embedded FX as part of the wallet logic
  • Structured transfer flows with clear states and outcomes
  • Built-in operational visibility for every transaction

This approach ensured that the system is not only functional, but also explainable and controllable.

Result

The BOP product vision brought to life

The project resulted in a digital ecosystem combining marketplace, wallet, and goal-based funding mechanics. Users could plan and fund procedures over time, while clinics gained structured engagement and payment flows.

The product was not launched due to circumstances on the investor and client team side. Finamp delivered the requested functionality for that stage of development.

Goal-based procedure funding system

My BOPs: procedures being funded, each with its progress

Social contribution and crowdfunding flows

A treatment page inviting contributions towards the procedure

Wallet and card infrastructure

Wallet with the BOP card balance and recent transactions

Automated savings and payment logic

Confirmation of a weekly boost towards a BOP

Marketplace of clinics and services

Marketplace of treatments grouped by category

Progress tracking and milestone rewards

A milestone reward unlocked at 75% of a funding goal
Project status

Three months in, roughly half built — then the money stopped.

Development paused in October 2025 when the client’s funding ran out; we hope to resume it soon. What follows is what was actually built, and what was not reached. Every case study on this site carries its real status.

Testimonial

“It often felt less like working with an external vendor and more like having additional team members” — Laura Zitkeviciute

Laura Zitkeviciute

Working with Finamp has been an outstanding experience for our team at Beauty Online Platform.

From the very beginning, their team stood out for their professionalism, responsiveness, and genuine commitment to the success of the product. Communication was always smooth and proactive — it often felt less like working with an external vendor and more like having additional team members deeply invested in the project.

Throughout the development process, Finamp went beyond pure execution. They actively contributed their expertise in product architecture, UX decisions, and fintech-specific considerations, helping us refine several key parts of the application. Their willingness to engage in thoughtful discussions and challenge ideas constructively added real value to the project.

What I also highly appreciated was their reliability and consistency. Development stages were delivered on schedule, and the team remained responsive and supportive even during more complex phases of the project.

Andrii and the entire Finamp team combine strong technical competence with a genuinely collaborative mindset. And I should probably add — they also bring a remarkable amount of patience to the table (which, trust me, is a valuable skill when working with founders building an ambitious product).

I would highly recommend Finamp to startups and companies developing complex platforms, especially in fintech or payment-related products.

Laura Zitkeviciute
CEO and Co-founder, BOP

Build your cross-border fintech with control from day one

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